SANDRA LIND

A24 Public Access

Mythology 2019
EXPERIENTIAL
BRAND ACTIVATION

About
The team at Mythology brought A24’s experimental voice to life by creating its first-ever marketing initiative for the brand, putting an entirely new spin on a classic piece of media — the billboard. A24 PUBLIC ACCESS celebrates the studio’s artists and communities through a summer campaign that screened its most well-known films on billboards in the cities where they were filmed — all 100% free for the public to see.





© SANDRA LIND 2022