A24 Films — Public Access
In the summer of 2019, the team at Mythology brought A24's experimental voice to life by creating its first-ever marketing initiative, putting an entirely new spin on a classic piece of media—the billboard. First, we posted mysterious aspect ratios and coordinates. Then blank A24 billboards went up throughout the US with a time and date. The world speculated, until the start of a free on-billboard screening tour, celebrating the studio's artists with its most well-known films on billboards in the cities where they were filmed, all 100% free for the public to see.
In the summer of 2019, the team at Mythology brought A24's experimental voice to life by creating its first-ever marketing initiative, putting an entirely new spin on a classic piece of media—the billboard. First, we posted mysterious aspect ratios and coordinates. Then blank A24 billboards went up throughout the US with a time and date. The world speculated, until the start of a free on-billboard screening tour, celebrating the studio's artists with its most well-known films on billboards in the cities where they were filmed, all 100% free for the public to see.
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