A24 Films
In the summer of 2019, the Mythology team brought A24's experimental voice to life with its first-ever marketing initiative, reimagining the classic billboard. We started with mysterious aspect ratios and coordinates on social media, followed by blank billboards across the US displaying a time and date. Speculation grew until the launch of a free on-billboard screening tour, showcasing A24's most iconic films in the cities where they were filmed, all 100% free for the public.
In the summer of 2019, the Mythology team brought A24's experimental voice to life with its first-ever marketing initiative, reimagining the classic billboard. We started with mysterious aspect ratios and coordinates on social media, followed by blank billboards across the US displaying a time and date. Speculation grew until the launch of a free on-billboard screening tour, showcasing A24's most iconic films in the cities where they were filmed, all 100% free for the public.
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