Black & White For a Colorful Future
Academy of Art

Medium
Online

Experiential
Social



THE ASK
Use social media as a way to make kids aware of the dangers of screen-addiction. Present a compelling way for them to decrease their screen time and encourage their friends to do the same.

THE RESULT
Every Friday, millions of children leave the virtual world to come together and passionately fight for climate justice, can we use this movement to propel a change in screen behavior? Dopamine plays a starring role in screen behavior and high resolution colored screens trigger it. Apple continues to create iOS functions that allow users to regulate their screen time, and the newest addition to the fleet is that you with a quick tap can turn your screen black and white. What if we took this further?