Scented Memories
Academy of Art


The passion behind Byredo is to create perfumes that attract stored memories and images to the surface of our psyche. Moments thought to be long forgotten, in one single breath, so present and real as if we were thrown back in time. By combining bodies with suggestive images, this campaign attempts to translate the immersive experience of wearing Byredo. While also giving a clue to the layers of scented memories that birthed them.