The North Face — Personal Project
Imagining a seasonal campaign for the outdoor clothing and lifestyle brand The North Face. We invited the wild playfulness that is drawn out from us by nature to take center stage and created an interactive campaign where customers got encouraged to explore their wild side. The campaign includes an editorial website, outdoor print, and a short-term exhibition about “People Gone Wild” right in the center of one of the wildest places of them all—New York City.
Imagining a seasonal campaign for the outdoor clothing and lifestyle brand The North Face. We invited the wild playfulness that is drawn out from us by nature to take center stage and created an interactive campaign where customers got encouraged to explore their wild side. The campaign includes an editorial website, outdoor print, and a short-term exhibition about “People Gone Wild” right in the center of one of the wildest places of them all—New York City.
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