Upgrade Your Commute
Academy of Art


Medium
Outdoor
Transit
Social



THE ASK
Introduce Tideline Ferry as an alternative commute option to east bay residents.

THE RESULT
By juxtaposing the frustrating moments of commuting with the relaxing and the scenic reality of Tideline, this campaign targets commuters with a clear message; it’s time to upgrade your commute.








Social 94% of #sfbart tweets is a collection of delays, dangers, and frustrations. So to further spread the message, Tideline will troll this hashtag, tend to upset commuters and let them know that there is a more pleasurable way to get across the bay.